DIAMOND BUYING GUIDE
Whether you’re a first-time buyer or a seasoned collector, this guide is here to educate you on how to choose the perfect diamond while avoiding common pitfalls. With over one million diamonds at our fingertips, sourced directly from the cutters, we have the resources to find your dream diamond.
Why Choose Lab Grown Diamonds?
Affordability
Lab grown diamonds are an affordable option if you are in the market for a diamond.
Quality
Lab grown diamonds offer the same chemical, physical, and optical properties as natural grown diamonds.
The 4 C's of Diamonds
Carat
This measures the size of the diamond. One carat equals 200 milligrams. Larger diamonds are generally more valuable, but carat weight should be considered alongside the other C’s to determine overall quality and value.
Cut
This refers to how well a diamond has been shaped and faceted. It affects the diamond's brilliance and sparkle. The cut includes aspects such as the diamond's proportions, symmetry, and polish.
Clarity
This evaluates the presence of internal or external flaws, known as inclusions and blemishes. The clarity scale ranges from Flawless (no inclusions or blemishes visible under 10x magnification) to Included (inclusions and/or blemishes visible to the naked eye).
Color
This measures the lack of color in a diamond. The grading scale ranges from D (colorless) to Z (light yellow or brown). The more colorless the diamond, the higher its value.